Blue Foam Optical enhancers make teeth appear whiter instantly. In colour science, blue and yellow are opposite colours. This toothpaste works as the blue foam disburses around teeth when brushed to offset any yellowness from stains. The result is visibly whiter teeth instantly! The immediate effect is temporary, but over time, the Dual Whitening Action in the toothpaste will whiten teeth enamel for lasting results.
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